The television broadcasting industry in Indonesia is growing and now has 86 stations in more than 50 cities. Indonesian TV stations generally require the involvement of foreign investors for financial support and expertise. On an average, Indonesians spend 1,095 hours a year watching TV, 30% of their spare time. Children aged between 10 and 14 years spend more time watching TV (around 3.15 hours a day).
The television market generated total adspend of IDR14.0 billion in 2008, an annual increase of 10%, with a CAGR of 13.2% in 2004-2008. The television sector accounts for more than 50% of total market adspend (2008).
Televisi Republik Indonesia (TVRI) and Surya Citra Televisi (SCTI) are the two major public broadcasters. TVRI is the larger and is operated by Yayasan Televisi Republik Indonesia (Indonesian Television Foundation). SCTI is a major public broadcaster with 35 relay stations reaching 158 million households. Rajawali Citra Televisi Indonesia (RCTI) is the largest commercial broadcaster with approximately 48 relay stations and 180 million viewers (80% of the population).
The Indonesian television market is regulated by Komisi Penyiaran Indonesia (KPI), the broadcasting authority. The government has issued regulations on terrestrial digital television programmes in Indonesia and limits foreign ownership to 20%, although some cable TV, satellite pay-TV and IPTV operators are not subject to foreign ownership limitations.
The Indonesian pay-TV market remains small compared with other Asian markets, and has 785,300 pay-TV subscribers (March 2008). Indovision is one of the major pay-TV players and holds a 54% market share. The number of pay-TV subscribers is forecasted to grow rapidly over the next 5 years.
In April 2009, Global Mediacom has launched a mobile TV service in Jakarta.
Television Adspend (2008): IDR 14.0 billion
Television Adspend growth: (CAGR, 2004-08): 13.2%
Television as a % of total adspend: 52.2%
Televisi Republik Indonesia (TVRI), Rajawali Citra Televisi Indonesia (RCTI) and Surya citra Televisi (SCTI)
KPI (Komisi Penyiaran Indonesia)